What we did, and what happened.
Around nine in ten of our clients work with us under NDA, so our case studies name the sector, not the company. The numbers stay in.
Ten clients, three ways we help.
Filter by the kind of help you need. Every case study is anonymised at our clients’ request.
A major international public services provider: more than 100 bids, and a relationship of over a decade
- Challenge
- Bid continually across defence, justice and healthcare without carrying a full bid team for every peak.
- What we did
- Won a place as their bid support supplier through a competitive RFP, then placed bid directors, bid writers and solution architects into live bids.
- Result
- More than 100 bids supported, and a relationship that has run for over a decade.
A defence and engineering group: from one of three suppliers to principal partner
- Challenge
- A continuous need for bid people across marine, aviation, land, rail and critical services, under a framework with a fixed rate card.
- What we did
- Supplied bid directors, bid and proposal managers, writers, graphic designers, editors and reviewers, quickly and within the agreed rate card and KPIs.
- Result
- Moved from one of three strategic suppliers to principal partner, capturing around 80% of the opportunities on the framework.
“Originally one of three strategic suppliers, they are now our principal partner due to a strong relationship built on trust, value for money, and a pre-negotiated rate card that supports accurate bid budgeting.”
Head of Bid Programmes, defence and engineering group
An air traffic services provider: a ten-year contract, with a clearer value proposition
- Challenge
- Defend and grow a major contract against strong competition.
- What we did
- Bid training, a tailored defensive bidding workshop and the Bid Value Matrix®.
- Result
- A major new ten-year contract with strong growth potential.
“Their Bid Value Matrix tool was particularly well received and added real clarity to our value proposition.”
Senior Commercial Manager, air traffic services provider
A global pharmaceutical company: we won their tender, then trained their tender teams on three continents
- Challenge
- Their bid value proposition was not strong enough to hold against lower-priced generic products, and regional teams each bid their own way. They ran a competitive tender to find a training partner.
- What we did
- Won that tender. Then ran a four-day global bidding strategy workshop in Dubai, remote sessions for Far East teams, and executive summary and Bid Value Matrix® workshops in Hong Kong and New York.
- Result
- Around 100 tender specialists trained in one shared approach to building a stronger value proposition.
A leading UK facilities management company: our training became their bid handbook
- Challenge
- Sales colleagues writing bids without formal bid training.
- What we did
- Nine bid training courses inside the client's own sales academy for around 100 sales colleagues, plus consultation, editing and review on a major bid.
- Result
- Bid Perfect's training content became the foundation of the client's internal bid handbook.
“Bid Perfect is providing bid training for c.100 sales colleagues under our sales academy, with universally excellent feedback confirming our confidence in their design and delivery.”
Group Sales Director, facilities management company
An international defence and technology services company: an enquiry that became a programme to 2027
- Challenge
- Technical experts and bid staff writing bids without a shared method.
- What we did
- Nine bid training courses for around 80 subject matter experts and bid staff.
- Result
- The programme has been extended to 2027.
A multinational recycling and waste management company: from one pilot course to 20+
- Challenge
- Post-tender feedback said bids were too generic and too feature-led, and there was no formal bid curriculum.
- What we did
- Reviewed live bids, buyer feedback and competitors, then built a two-day Bids and Tenders Foundation Skills workshop for municipal and commercial bidding.
- Result
- A pilot for bid specialists led to a company-wide programme: more than 20 courses for around 150 delegates.
A specialist cultural-sector staffing agency: ten years as their bid department
- Challenge
- Bidding for museum, gallery and visitor attraction contracts without an in-house bid team.
- What we did
- Acted as the client's bid department, with Perfect Media designing the documents and pitch materials on recent bids.
- Result
- A partnership that has run for more than a decade, with every bid written by us.
A national car park operator: a technical airport contract, won
- Challenge
- Win an ANPR camera and systems contract at a major UK airport.
- What we did
- Wrote the bid, turning a technical solution into answers the evaluators could follow.
- Result
- Contract won.
An international food and support services group: a higher win rate for the UK sales force
- Challenge
- Lift the bid win rate of a large UK sales team.
- What we did
- Bid training and coaching for the sales and bid teams, led by Neal Basson.
- Result
- A higher bid win rate across the UK sales force.
“Neal and his team at Bid Perfect have been instrumental in improving the bid win rate of the UK sales force.”
Sales Operations and Bid Director, food and support services group
Bids we have helped win.
From our client records, described by sector only. Some we won for clients, some we won for ourselves, and some show the work behind the win.
Technical score on a year-long Ministry of Defence bid
Bid director, three bid writers and a graphic designer
Designed in 18 months for a UK enforcement and public services group
300 graphics, 30 maps, 60 covers and 10 templates, with bid support across several concurrent public sector bids
Emergency helicopter services for a Canadian province
Bid manager and two writers relocated to Canada for the bid
Embedded bid manager on an international joint-venture bid for a global engineering and technology group
Bid management, writing and consultancy
Major contract won by a defence and engineering group, defending against strong competition
Bid training, a defensive bidding workshop and the Bid Value Matrix®
ANPR camera and systems contract at a major UK airport, won by a national car park operator
Bid writing that turned a technical solution into answers evaluators could follow
Share of a major manufacturer's logistics business, won by a single-site logistics provider
Bid editing from Bid Perfect and a designed presentation from Perfect Media, inside nine working days
Our own competitive tender to become a public services group's bid support supplier
Followed by more than 100 bids supported across defence, justice and healthcare
From first meeting to a submitted framework application, for a healthcare provider
Bid writing and review from Bid Perfect, with seven answer graphics from Perfect Media
What clients say.
We rely on them for a continuous supply of professional and dependable bid personnel, including writers, managers, directors, and graphic specialists who adapt quickly and help shape winning content from the start.
Bid Perfect have since supported us with consultation, editing, and review on a major bid, helping us significantly improve our proposition.
Flexible, quality-driven, and empathetic to our business and people.
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