EXECUTIVE SUMMARY

HOW TO WRITE THE PERFECT EXECUTIVE SUMMARY

The executive summary is a document that normally precedes the main bid and must effectively summarise your entire bid offering.

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EXECUTIVE SUMMARY

THE EXECUTIVE SUMMARY IS, IN EFFECT, A SALES PITCH AND MUST CONTAIN CERTAIN KEY ELEMENTS:

A description of the customer’s primary objectives
Your key solution benefits
Compelling elements of your commercial model
Examination of your key win themes
Key value/benefits highlighted with quantification
Reference to particularly compelling evidence you are providing
What happens in the next steps, should you be awarded the contract

As well as the above, you should use a narrative style that talks to the customer and is focused on them. A good tip is to start by writing a paragraph about their business and not yours.

How long is an executive summary? As long as it needs to be. Typically, this might be two to four pages. However, for complex bids, if you follow the rules above and the executive summary is packed with value, then it can be longer.

If you would like us to review an executive summary you have written, please contact us and we will give you advice on how it could be improved (unless of course it is perfect already!)

Download our free guide to wirting effective Executive Summaries